The report described how the streets were lit up with the support of Konya Metropolitan Municipality and jewellers' windows were decorated for the festival. The event, running until 25 October, aims to strengthen solidarity among shopkeepers and consumer trust.
President Tahir Azman: "Our aim is to strengthen the solidarity of our shopkeepers and the trust of our people, and to turn this first gathering into a fine Konya tradition for years to come. We will measure success by the smiles on the faces of our shopkeepers and our people."
President Azman said they had always opposed misleading campaigns and discounts of unclear scope; participating shopkeepers were briefed on the Ministry of Trade's regulations and on announcing campaign terms clearly. He invited everyone in Konya to the participating shops on 19–25 October.
